According to a McKinsey study, 60% of CEO's surveyed, expect 50% of their income to come from Technology enabled innovation, over the next three to five years.
That's nice, but innovating is the easy part. We believe execution and specifically commercial execution is where things can get complicated.
This begs the question, is your 'commercial engine' ready for this rapid-fire pace of innovation?
According to our field research, most product and commercial leaders agree - they are not ready. In fact, most agree there is significant latency between the rate and volume of innovation, and their commercial teams' ability to absorb, respond and execute effectively, to deliver the expected growth and ROI goals of the (innovation) business case.
This is a problem. A BIG PROBLEM.
Fortunately, JCurve Digital helps reduce latency and enables sustainable value creation, through a set of "integrated commercial excellence" solutions.
From product strategy all the way to sales execution (regardless of distribution channel(s)), our solutions streamline and integrate the commercial value chain. This helps reduce friction, misalignment and other factors that slow things down. And we help create a repeatable model to drive growth in a sustainable way.
Our vision: To make sustainable growth a reality for our customers, through Integrated Commercial Excellence™.
We deliver on the vision of helping companies create real and sustainable growth by providing our clients with Integrated Commercial Excellence™ solutions. Our solutions help companies of all sizes; early stage companies who have great engineers, however lack the commercial experience to boost investor confidence, mature companies who have fragmented processes and too much friction that slows down time to market, and Private Equity firms at any stage of the JCurve, including due diligence, to ensure sustainable value creation with a target company is even possible.
Our mission is to help product and commercial leaders create a high velocity, highly effective "commercial value chain" that breaks down silo's between product managers, marketers and sales teams, to yield maximum growth and returns. Faster.
In addition to optimizing your commercial engine and making it excellent, we are pleased to help you execute within any commercial area as well.
Limited time offer: to help you assess your commercial value chain, please contact us for your free 2-day go-to-market assessment.
We "know the ropes" of the commercial world from end to end, and have spent our collective careers creating and driving sustainable & profitable growth at small, medium and large enterprises.
And, unlike other firms who focus solely on fixing one element of your commercial value chain, often times further entrenching silos, we have capabilities that go both deep into each commercial discipline and a proprietary methodology called iceT™ that goes wide, and across your entire commercial operation. We obliterate silos and ensure optimal performance, speed and agility, end-to-end.
Visit our Leadership page to learn more about our experience.
Our solutions range from Product Management Excellence, to Marketing Excellence to Sales Excellence offerings.
We can help you optimize or execute in any one of these areas or we can assess the health of your commercial engine overall. And we'll benchmark how well it performs in terms of keeping up with your organizations pace of innovation, and how well it creates real and sustainable value for customers as well as returns for shareholders.
To learn more keep scrolling or hit the contact us button if you want to speak to someone live.
Not sure about your product mix? Are your product offerings relevant, timely, credible and differentiated? Are there gaps in your portfolio? Low margin products diluting everything? Worse yet, is a bloated Product Portfolio eating away at margins?
According to an MIT study, firms that effectively manage their product portfolio experience 20% greater profitability.
If you need help optimizing your product management function or actual help in market exploration, developing a focus and strategy, or designing the business and doing financial modeling around it, click the purple button to learn more about our Product Management Excellence Solutions.
Someone once said, “cost cutting is not a growth strategy”.
But a finely tuned and integrated marketing strategy, great PR & Branding support, precise persona targeting and messaging, the right marketing mix based on business goals, excellent content and campaigns, relentless measurement and monitoring, and an awesome commercial experience across all channels, is a way to sustain growth and ultimately accelerate returns.
Click the purple button to learn more about our Marketing Excellence Solutions.
According to Zig Ziglar “we are all born to win, but to be a winner you must plan to win, prepare to win, and expect to win”.
Do you have the right channel/people to sell your solutions? Are they well enabled, and have what they need at the click of a button, to be successful? Are they trained in your offerings, and can they identify, position, differentiate and close? Do they know how to build and manage a territory or a strategic account? Are they compensated in a way that drives the right behavior?
Or is your entire business model digital and are you ready to take a customer from click to sale in a "flat" and seamless way?
And are you ready for after-sale complexities of an online business model?
To learn more about our Sales Excellence Solutions click below.
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At JCurve Digital we are big believers in giving back. In fact, we support St. Jude's Children's Hospital, because of the cancer research and wonderful care they provide children with cancer, especially to those from families who can't afford expensive hospital bills. If you are so inclined to help us, help the kids. Please feel free to donate now to this cause. All proceeds will go directly to the Hospital.