Leadership Team & Growth Advisers

Joanne Moretti, CEO & Founder, JCurve Digital, High-Tech & Manufacturing Growth Adviser


Click here to read Joanne's BIO

Lorraine Marchand, Life Sciences-Bio-pharmaceuticals & Medical Technologies Growth Adviser


click here to read Lorraine's BIO

Lisa Buettner, All Industries, Sales Excellence Adviser and Instructional Designer/Facilitator


click here to read Lisa's BIO

Clayton Floyd, Software/High Tech Industry, PR, Branding, Digital Marketing Expert &Growth Adviser


Click here to read Clayton's bio

Sam Greenblatt, High Tech and Healthcare Product Management Expert & Growth Adviser


Click here to read Sam's BIO

Debra Cattani, All Industries, Analyst Relations Expert & Growth Adviser


Click here to read Debra's BIO

Growth Advisers continued

Christopher Wilder, High Tech, Product Management & Marketing Growth Adviser


Click here to Read Chris' BIO

Tracy Benelli, All Industries, Brand & Reputation Development, Growth Adviser


Click here to Read Tracy's BIO

Karen Escoffery, High Tech, Banking, Retail and Insurance Sales Excellence Growth Adviser

sales sales excellence sales effectiveness sale enablement sales expert

Click here to read Karen's Bio

Randall Sherman, High-Tech Electronics Industries, Market Research, Growth Adviser

Randall Sherman

Click here to read Randall's Bio

Our Founder & CEO

Joanne Moretti, CEO & Founder, JCurve Digital Partners, LLC

With 30+ Years in the High Tech Industry, serving as an executive in Chief Marketing Officer roles as well as P&L roles, at various Fortune 500 companies, Joanne is a world class go-to-market executive and the real deal. 

In these roles, she drove go-to-market strategies and transformations, that created high value and sustainable growth for customers and shareholders. 

Prior starting her own firm, Joanne held dual responsibilities at Jabil, Inc. a Fortune 200 Manufacturing Solutions company.  She was Senior Vice President & Chief Marketing Officer for the corporation, and at the same time, held P&L responsibilities for the Radius business unit, Jabil’s innovation & development design consultancy.  Prior to Jabil, Joanne was the VP & Chief Marketing Officer of Dell’s Software division.  

Before Dell, Joanne was the first VP & Dean of the award winning HP Sales University .  She and her team, implemented a world class sales excellence program, and helped HP drive solution oriented sales into HP's most strategic accounts.  

Prior to HP Joanne oversaw go-to-market strategy as Senior Vice President, Product Marketing at CA Technologies, with responsibilities across 6 CA product groups.  And before entering into marketing roles, Joanne was the General Manager of CA Canada and the US West Division, with large Sales and P&L responsibilities.  Before reaching GM status, she spent 16 years in sales and sales engineering roles at CA.  Achieving President's club each year.

Joanne has been featured and quoted in many articles and very recently featured on the Kathy Ireland - World Business Report.

In addition to leading JCurve Digital, Joanne sits on the board of DecisionLink, a sales enablement solution that helps sales teams develop the economic value proposition of their offering, in order to change the conversation from "procurement"/reactive selling to value based selling to the "C" suite.

Currently, Joanne is a go-to-market adviser for disruptive and innovative companies like Essentium (3D Printing), Maverick Digital (a digital transformation solution company) and Epiphany.eu (a European based Fintech company).  

Previously Joanne sat on the board of the IT Association of Canada, and also sat on the board of Alteryx (Big Data/Analytics startup who successfully IPO'd and is now publicly traded).

Joanne is a Lean Six Sigma Master and is a Computer Programming grad of CDI Institute, Toronto 



Joanne has received a number of awards both on a professional level and on a community level. She is a recognized advocate for the development and growth of Women in STEM related industries as well as Business in general. Here are a few of her awards:

“Woman of Influence” Award by the Executive Women’s Forum for Risk & Security Professionals in 2008 & 2013. 

Silicon Valley Women World Awards - Gold Award in Business 2015 

“Women of Influence” Award by the Silicon Valley/San Jose Business Journal 

Lifetime Achievement Award from CloudNow (Women in Cloud Computing)  

Corp U’s – Best New Corporate University of the Year Award - HP Sales University

Searchie Award for best SEO Innovation - Dell Software

Top 25 Women in the Channel EcoSystem  http://www.computerdealernews.com/slideshows/women-in-the-it-channel-ecosystem-slideshow 

Others details found on LinkedIn: https://www.linkedin.com/in/joannemoretti  


Life Sciences-Bio-pharmaceuticals & Medical Technologies

Lorraine Marchand

Core Capabilities:  

  • Deep market understanding & outside-in perspective on life sciences industry
  • Access to business opportunities through extensive executive level network 
  • Strategic and operational discipline to ensure top and bottom line growth 

Experience Highlights: 

  • Business and partnership model development, IQVIA healthcare
  • Founding CEO, Ocular Proteomics
  • Chief Operating Officer, Clinilabs
  • Vice President, The Americas, Covance 
  • Executive Director, Global Development, Bristol-Myers Squib
  • Professor and Advisory Board Member, Columbia Business School
  • Board of Advisers, Morood Private Equity


Lorraine Marchand is a life sciences executive with the ability to break down complex business problems and develop creative solutions that are strategically aligned with a company’s financial goals and address the needs of multiple stakeholders. She has a unique approach to creating strategic partnerships to generate win-win solutions.  Having led Development and Commercial functions in public and privately held companies, she is result-oriented and equally skilled at designing and implementing strategic plans.  Highly adaptable, Lorraine is comfortable with the need to pivot and she can lead others to change direction when circumstances dictate.  Her extensive professional network combined with strong interpersonal skills and technical expertise translates into business partnerships that deliver strong results.  Lorraine has a strong track record engaging and developing talent, with a specialized focus on cultivating the multi-generational workforce.

Lorraine has held executive roles in Management, Operations and Business Development for Bristol-Myers Squibb, Covance, Clinilabs and Cognizant Technology Solutions.  She co-founded two life sciences companies.  Her responsibilities have included P&L, Clinical Development Operations, Labs, Facilities, HR, Marketing and Business Development.  As a clinical development professional, she understands how to design and operationalize clinical trials to accelerate time to market.  She has led more than 200 clinical programs from pre-clinical to NDA submission and launch.  She developed a business model to transform a specialty contract research organization into a full service provider and executed a new operating model for a global drug development company, increasing top line and improving operating margin by 20%.  Lorraine established a global capability for a pharma company, reducing drug development cycle time 30%.  She drove cost cutting initiatives at a pharma that increased productivity and efficiency~ $100 million.

Highly creative and innovative in the design of projects and workshops, Lorraine developed a course on accelerating the commercialization of new technologies for Princeton University where she served as James Wei Visiting Professor of Entrepreneurship.  She is adjunct professor and advisory board member, Columbia Business School.  She conducts workshops on sales excellence, digital innovation, leadership and the future of work for Fortune 100 companies.  She is a mentor and coach to women in corporate positions and students.  Lorraine has served on the Board of Advisors for Morood Inc., a private equity firm and on the steering committee for the Mid Atlantic Bio Angels.  She is advisor to the University City Sciences Center, Philadelphia and the Columbia University Precision Medicine Initiative’s Biotech Seminar Series.    She holds the elected office of Auditor, Lower Makefield Township, Pennsylvania.

Lorraine holds M.B.A.s from Columbia University and the London Business School; a Master’s from The American University; and a Bachelor’s in Science from the University of Maryland.  She received awards of distinction from Bristol-Myers Squibb and the National Institutes of Health.  She was the 2014 recipient of the Pennsylvania Governor’s Hannah Penn Leadership Award. Her personal mission statement is:  “Applying my strengths and talents to developing entrepreneurial leaders and to bringing to market innovative technologies that improve people’s health and well-being."


Sales Excellence Adviser - all Industries

Lisa Buettner


For 25 years, Lisa has been creating sales excellence and leadership development programs with impact—impact on both the growth of the business and the growth of the individual sales leader.  With a focus on customized, innovative programs that significantly improve performance and measurably impact business results, Lisa has partnered with Fortune 100 companies to grow their sales practices and people with remarkable results. 

In the early 2000’s, Lisa co-developed a value-based, strategic sales methodology that she has introduced to hundreds of senior sales leaders and their teams. Through in-person workshops, virtual webinars, account-based application, and targeted coaching by former C-level executives, Lisa’s unique blend of program elements create immediate results and sustaining impact. 

At Hewlett Packard, her award-winning program has been delivered continuously since 2004 and is now part of both HP Enterprise and HP Inc.  The program helped launch HP Sales University and became its flagship program.  After 10 years of sales leaders proving the success of the methodology through significant client wins, Hewlett Packard incorporated the methodology into their mandatory sales planning process across the enterprise.

With SAP, Lisa worked with the Sales Learning organization to develop a customized sales enablement program for their Global Account Directors.  The GAD Academy is still being delivered today and is considered one of SAP’s “Crown Jewel” programs.  

To further identify and grow world-class sales leaders, Lisa developed a Talent Assessment Strategy that included multiple online assessments at the individual, team and global level as well as customized coaching on targeted development opportunities.  In 2016, Lisa again partnered with SAP to design and deliver the Digital Elite program that educates sales and technology leaders on SAP’s innovative digital offerings and how to apply them to transform their customer’s digital needs. 

In 2014, Lisa began working with Jabil Inc., one of the world’s largest manufacturing solutions companies.  At Jabil, Lisa created a customized series of Masters programs that include a Certification element based on proven business, customer relationship and account leadership results.  Additionally, she partnered with the Chief Sales and Marketing Officer to create an online learning portal that provides easy access to tools sales teams can use for their own education and development, and to create customer-facing sales assets for any part of the sales cycle.

Lisa’s clients have included HP, SAP, Jabil, AT&T, Intel, Disney, TJX, Staples, Osram Sylvania, Fidelity, Equinix, Citrix, Merck, Verizon, Tyson Foods, and others.

Awards & Recognition

Lisa has been recognized for her work on behalf of clients both nationally and internationally:

- Two ATD (Association for Talent Development) Excellence in Practice awards with Hewlett Packard

- Two Client Solution of the Year awards with AT&T

- Two One Enterprise awards with Harvard Business School Corporate Learning

- Brandon Hall Gold Award with Cinepolis

- Malcolm Baldrige National Quality Award with Xerox


High Tech & Healthcare Product Management Expertise

Sam Greenblatt

Sam is a board member, consultant and adviser to technology and healthcare organizations, and helps them define strategies and product road-maps, including how new and disruptive technologies such as artificial intelligence, machine learning, IoT, nano technologies and quantum computing, might play a role in their differentiation, competitiveness and growth overall. 

He focuses on the strategic requirements of clients' businesses by working with them to determine long-term technology-related decisions and also creates the appropriate business and operating models to support said new technologies, he believes this goes hand in hand, and is a prime area of failure when technologies are brought to market without proper business and financial modelling and planning. 

Today, Mr. Greenblatt serves as a  Technologist in Residence at several high tech companies, leveraging his deep knowledge and years of expertise to  help these companies bring technology to market successfully.

Sam served as Chief Technology Officer and General Manager of the Engineered Solutions group at Dell, where he spent a great deal of time working with customers to architect hardware and software based solutions that helped their workloads operate better based on "type of workload" and the ultimate "purpose" - in other words, Sam was a pioneer in, and helped bring about "purpose built technology" at Dell.  

A recognized expert in Object Technology, IaaS, PaaS, and HPC (Red Hat OpenStack, Azure, HyperV, VMware), Sam also built solutions based on Cloud, Analytics, Big Data, and Enterprise Applications (SAP and Oracle). He was the chief architect, and technologist in the Enterprise Solution Group involved in the architecture, communication and technical promotion of Dell's Enterprise family of products. 

Sam has served on USDL (Linux Foundation) 4 years, Object Management Group (11 years), Eclipse Board (1 Year), and the DMTF Board 2 Years. 

He is the primary inventor on 4 US Patents in Object Technology. 

Sam was a CTO at Hewlett-Packard,  Candle Corporation and Chief Innovation Officer at Computer Associates. 

Sam also was an adjunct professor of Computer Science at both Temple University and LaSalle University.


Industry Analyst Relations expertise

Debra Cattani

Debra Cattani has had a successful career, with the majority of her background and experience in the field of “Information Technology”; she has held various individual contributor and management positions for a variety of companies – from large, established corporations to smaller, start-up organizations.  As a versatile, information technology professional, she has had responsibility for relationship management (with customers, partners, industry analysts, etc.), strategic and tactical planning/budgeting, policy and procedure development.  From 2000-2014 she was the Vice President of Industry Analyst Relations for CA Technologies successfully revamping and re-establishing their global, industry analyst relations program. As a result of her management, direction, and guidance, along with the development and establishment of associated programs, processes, and procedures, CA Technologies’s relationships with key industry analysts significantly improved and evolved into “strategic relationships”. 

Debra decided to, after leaving CA Technologies, not return to “fulltime employment” and established herself as an industry analyst relations consultant.  She has worked with several small, start-up organizations in assisting them with the development of their industry analysts relations programs.

She holds a Masters Degree in Business Management/Administration from New York Institute of Technology as well as a Bachelor of Science Degree in Business Administration with Secretarial Science and Education options, also from New York Institute of Technology.


Software Product & Business Development Growth Adviser

Clayton Floyd

Clayton has a background in both investment and company operations and therefore brings a key perspective of how to manage company decisions for accretive shareholder value.  

He is an entrepreneur himself and quickly builds relationships with fellow founders.  Also a former Partner at a venture capital firm, Mr. Floyd currently manages his own portfolio at CastleStone Capital.  

He has achieved both exits and failures gaining the experience necessary to drive growth toward liquidity.  His operational experience tends toward metric based data driven growth based decision making in both product development and go-to-market.  

He advises founders, boards and active investors in data based growth forward strategic thinking.  

Mr. Floyd has expertise in software/hardware, strategy, markets and culture and spotting the latest investment and technology trends. 

He is a graduate of Tulane University. 


High Tech, Product Management & Marketing Growth Adviser

Christopher R. Wilder

Christopher has +25 years of cyber security, networking, and telecommunications experience and has spent the past two decades working with dozens of the largest technology firms on go-to-market, technology architecture, M&A, and marketing and content strategy.

He is the co-author of the best-selling business book, Influencing the Influencers (ISBN: 0978964306) and author of technology eBook publications: Big Software Has Arrived, The CTO’s Guide to SDN, NFV & VNF, Carrier Cloudification: What Telecom Executives Need to Know, The Essential Guide for Telecom Service Providers Adopting Big Data Solutions, and The No Nonsense Way to Accelerate Your Business With Containers. Chris is also a frequent contributor to The Boston Globe, Forbes, Light Reading, New York Times, The Register, TechTarget, and other leading publications.

He currently serves as a Managing Director and technology advisor for a London- based investment fund focused on energy and technology, and he provides ongoing advice, due diligence, and counsel to multiple venture capital, private equity, and hedge funds.

Chris has held executive management positions including leading the Cloud Services, Security & Enterprise Applications practices for industry analyst firm Moor Insights & Strategy, Chairman & CEO for IoT firm Tiga Energy Services, CMO for Open Source Real-Time Communications (RTC) company TeleStax, COO for MVNO VoiceWorks Mobile, EVP & Managing Partner for The Knowledge Capital Group, Content Marketing lead for Canonical/Ubuntu, and Head of Influencer & Analyst Relations communications for Hewlett-Packard Labs where he focused on teaching drones to learn, 3D printing, and augmented reality solutions. Chris has been on the ground floor for several successful (and not so successful) technology start-up companies.

Chris has a degree in Marketing and received an executive certification from The California Institute of Technology for Machine Learning and Big Data.


Brand & Reputation Development

Tracy Benelli

Tracy is a global brand builder, astute reputation strategist, inspirational team leader, and wise communications pro.  And  for more than 25 years, Tracy Benelli has helped the companies behind some of the most cutting-edge and emerging technologies find their voice and tell compelling stories about how they’re shaping the digital economy. 

Tracy introduced the world to online tax filing and banking, enabling Intuit to forever transform both personal and small business finances, defined a new method of online perishable goods delivery, empowering ProFlowers to become the most recognized floral and gift E-commerce company in the world, explained the role of genomics in personalized medicine, successfully guiding Pathway Genomics through a maze of public and private congressional and FDA hearings, and championed the benefits of medical cannabis in managing the symptoms of terminal illnesses, bringing KYND Cannabis Company into mainstream conversations concerning medical cannabis as a more responsible treatment over prescription opioids for pain and anxiety.

Equally adept at navigating the complex world of mergers, acquisitions and endless product launches, Tracy has led world-class communications teams for Dell, Citrix, Providence-St. Joseph Health, GoDaddy, HP, ProFlowers, Intuit, Pathway Genomics, and Quest Software. 

Tracy’s business acumen and stellar reputation-building skills have been key to aligning communications with go-to-market strategies for rapid-fire media engagement.  

Along the way, she has led communication and reputation strategies for over $100B in M&A activities, taken two companies private, one public and created increased business value for all.


Enterprise Class B2B - Sales Excellence Growth Adviser

Karen Escoffery

After 20 years of sucessful, enterprise class, B2B selling, both direct and through partners, Karen Escoffery is now working with organizations to help them build highly effective, highly impactful sales teams.  Her philosophy is that if an organization is going to invest in a sales team, in this highly digital and very connected world, they need to be the best of the best.

At the core of Karen's success, is her focus on the customer and their respective needs as well as the development of strong partnerships to ensure full solutions are delivered.

This type of focus has led her to achieving her quota targets each year, and attend presidents club almost every year for the past 14 years. 

Karen has worked with top instructional designers, marketers and sales enablement teams to put together the most effective messaging, positioning, training, account management tools, competitive battle tools and resources needed to support longer, more complex B2B sales cycles.  

She has successfully sold cyber security and identity management solutions,  application development and integration solutions, database management solutions, and other such high tech software and services based solutions.   

She understands what sales people need, and what customers expect, and brings them together in perfect balance to ensure success.


In addition to her phenomenally successful sales career, Karen gives back as the President of the GTA Grizzlies, football team, working with 17-22 year-old young men, and helping them to realize their dreams of a proffessional football career. The Grizzlies are a feeder team to the Toronto Argonauts, in the Canadian Football League. So Karen masters the art of development and "selling" in that sense as well.

Net/net, Karen is a powerhouse sales professional who can coach any B2B sales team get ready for the big leagues!  

Karen Escoffery, Sales Excellence Growth Adviser, JCurve Digital

Karen Escoffery, Sales Excellence Growth Adviser, JCurve Digital

Market Research Expertise, High Tech Electronics Industries

Randall Sherman


Randall Sherman is an industry analyst and market research expert for the high technology electronics industries. He has 30+ years’ experience in quantifying and analyzing emerging high technology electronics products, as well as a background in design and development. He has been a founder of three start-up companies and consults with many electronics’ OEMs and start-up firms in their product and business development. 

Mr. Sherman began his career as a Network Engineer for Honeywell Corp. designing wide-area voice and data telephony networks for state and local governments. This later led to an opportunity to become a founding partner in a start-up firm, Lexicom Microsystems Inc., where he helped to develop and launch a new (at the time) networked electronic mail product. 

Mr. Sherman later went on to become a consultant in the fields of market research and management consulting services to such firms as Creative Strategies Research International, Dataquest, Input, Frost and Sullivan/MIRC and BIS Strategic Decisions. He eventually became President and CEO of Lucid Information Services, a technology research firm providing legal, technical and market research services. 

Mr. Sherman sold the company to Failure Analysis Corp. and founded his own independent consulting practice, New Venture Research Corp., to focus on new product market research, due diligence and business development related services. 

Mr. Sherman completed his undergraduate education in Astrophysics and went on to obtained a Master’s of Science in Electrical Engineering from the University of Colorado and an MBA from Edinburgh School of Business, Edinburgh, Scotland. 


Help Our Cause

At JCurve Digital we are big believers in giving back.  In fact, we support St. Jude's Children's Hospital, because of the cancer research and wonderful care they provide children with cancer, especially to those from families who can't afford expensive hospital bills.  If you are so inclined to help us, help the kids.  Please feel free to donate now to this cause.  All proceeds will go directly to the Hospital. 

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