Leadership Team & Growth Advisers

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Joanne Moretti, CEO & Founder, JCurve Digital, High-Tech & Manufacturing Growth Adviser

Click here to read Joanne's BIO
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Lorraine Marchand, Life Sciences-Bio-pharmaceuticals & Medical Technologies Growth Adviser 

click here to read Lorraine's BIO
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Lisa Buettner, All Industries, Sales Excellence Adviser and Instructional Designer/Facilitator 

click here to read Lisa's BIO
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Clayton Floyd, Software/High Tech Industry, PR, Branding, Digital Marketing Expert &Growth Adviser 

Click here to read Clayton's bio
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Sam Greenblatt, High Tech and Healthcare Product Management Expert & Growth Adviser 

Click here to read Sam's BIO
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Debra Cattani, All Industries, Analyst Relations Expert & Growth Adviser 

Click here to read Debra's BIO

Growth Advisers continued

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Christopher Wilder, High Tech, Product Management & Marketing Growth Adviser 

Click here to Read Chris' BIO
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Tracy Benelli,  All Industries, Brand & Reputation Development, Growth Adviser 

Click here to Read Tracy's BIO
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Ann Krauss, Multi-Industry, Marketing and PR Growth Adviser 

Click here to read Ann's BIO
Randall Sherman

Randall Sherman,  High-Tech Electronics Industries, Market Research, Growth Adviser 

Click here to read Randall's Bio
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Greg Davoll, Software Product & Go-To-Market Growth Adviser 

Click here to read Greg Davoll's BIO
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Sam Somashekar, High-Tech, Financial Services & Entertainment Growth Adviser 

Click here to read Sam's BIO

Growth Advisers Continued 2

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Alexandra Ungureanu - Quantitative & Qualitative Research - Human Factors, Strategy, Marketing 

Alexandra full Bio coming soon

To Be Announced

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New growth advisers coming soon

Our Founder & CEO

Joanne Moretti, CEO & Founder, JCurve Digital Partners, LLC

With 30+ Years in the High Tech Industry, serving as an executive in Chief Marketing Officer roles as well as P&L roles, at various Fortune 500 companies, Joanne is a world class go-to-market executive and the real deal. 


In these roles, she drove go-to-market strategies and transformations, that created high value and sustainable growth for customers and shareholders. 


Prior starting her own firm, Joanne held dual responsibilities at Jabil, Inc. a Fortune 200 Manufacturing Solutions company.  She was Senior Vice President & Chief Marketing Officer for the corporation, and at the same time, held P&L responsibilities for the Radius business unit, Jabil’s innovation & development design consultancy.  Prior to Jabil, Joanne was the VP & Chief Marketing Officer of Dell’s Software division.  


Before Dell, Joanne was the first VP & Dean of the award winning HP Sales University .  She and her team, implemented a world class sales excellence program, and helped HP drive solution oriented sales into HP's most strategic accounts.  


Prior to HP Joanne oversaw go-to-market strategy as Senior Vice President, Product Marketing at CA Technologies, with responsibilities across 6 CA product groups.  And before entering into marketing roles, Joanne was the General Manager of CA Canada and the US West Division, with large Sales and P&L responsibilities.  Before reaching GM status, she spent 16 years in sales and sales engineering roles at CA.  Achieving President's club each year.


Joanne has been featured and quoted in many articles and very recently featured on the Kathy Ireland - World Business Report.


In addition to leading JCurve Digital, Joanne sits on the board of DecisionLink, a sales enablement solution that helps sales teams develop the economic value proposition of their offering, in order to change the conversation from "procurement"/reactive selling to value based selling to the "C" suite.


Currently, Joanne is a go-to-market adviser for disruptive and innovative companies like Essentium (3D Printing), KeyData (Cyber Security), Maverick Digital (a digital transformation solution company) and Epiphany.eu (a European based Fintech company).  


Previously Joanne sat on the board of the IT Association of Canada, and also sat on the board of Alteryx (Big Data/Analytics startup who successfully IPO'd and is now publicly traded).


Joanne is a Lean Six Sigma Master and is a Computer Programming grad of CDI Institute, Toronto 

 

AWARDS & RECOGNITION

Joanne has received a number of awards both on a professional level and on a community level. She is a recognized advocate for the development and growth of Women in STEM related industries as well as Business in general. Here are a few of her awards:


“Woman of Influence” Award by the Executive Women’s Forum for Risk & Security Professionals in 2008 & 2013. 


Silicon Valley Women World Awards - Gold Award in Business 2015 


“Women of Influence” Award by the Silicon Valley/San Jose Business Journal 


Lifetime Achievement Award from CloudNow (Women in Cloud Computing)  


Corp U’s – Best New Corporate University of the Year Award - HP Sales University


Searchie Award for best SEO Innovation - Dell Software


Top 25 Women in the Channel EcoSystem  http://www.computerdealernews.com/slideshows/women-in-the-it-channel-ecosystem-slideshow 


Others details found on LinkedIn: https://www.linkedin.com/in/joannemoretti  




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Life Sciences-Bio-pharmaceuticals & Medical Technologies

Lorraine Marchand

Core Capabilities:  

  • Deep market understanding & outside-in perspective on life sciences industry
  • Access to business opportunities through extensive executive level network 
  • Strategic and operational discipline to ensure top and bottom line growth 

Experience Highlights: 

  • Business and partnership model development, IQVIA healthcare
  • Founding CEO, Ocular Proteomics
  • Chief Operating Officer, Clinilabs
  • Vice President, The Americas, Covance 
  • Executive Director, Global Development, Bristol-Myers Squib
  • Professor and Advisory Board Member, Columbia Business School
  • Board of Advisers, Morood Private Equity


Summary: 

Lorraine Marchand is a life sciences executive with the ability to break down complex business problems and develop creative solutions that are strategically aligned with a company’s financial goals and address the needs of multiple stakeholders. She has a unique approach to creating strategic partnerships to generate win-win solutions.  Having led Development and Commercial functions in public and privately held companies, she is result-oriented and equally skilled at designing and implementing strategic plans.  Highly adaptable, Lorraine is comfortable with the need to pivot and she can lead others to change direction when circumstances dictate.  Her extensive professional network combined with strong interpersonal skills and technical expertise translates into business partnerships that deliver strong results.  Lorraine has a strong track record engaging and developing talent, with a specialized focus on cultivating the multi-generational workforce.


Lorraine has held executive roles in Management, Operations and Business Development for Bristol-Myers Squibb, Covance, Clinilabs and Cognizant Technology Solutions.  She co-founded two life sciences companies.  Her responsibilities have included P&L, Clinical Development Operations, Labs, Facilities, HR, Marketing and Business Development.  As a clinical development professional, she understands how to design and operationalize clinical trials to accelerate time to market.  She has led more than 200 clinical programs from pre-clinical to NDA submission and launch.  She developed a business model to transform a specialty contract research organization into a full service provider and executed a new operating model for a global drug development company, increasing top line and improving operating margin by 20%.  Lorraine established a global capability for a pharma company, reducing drug development cycle time 30%.  She drove cost cutting initiatives at a pharma that increased productivity and efficiency~ $100 million.


Highly creative and innovative in the design of projects and workshops, Lorraine developed a course on accelerating the commercialization of new technologies for Princeton University where she served as James Wei Visiting Professor of Entrepreneurship.  She is adjunct professor and advisory board member, Columbia Business School.  She conducts workshops on sales excellence, digital innovation, leadership and the future of work for Fortune 100 companies.  She is a mentor and coach to women in corporate positions and students.  Lorraine has served on the Board of Advisors for Morood Inc., a private equity firm and on the steering committee for the Mid Atlantic Bio Angels.  She is advisor to the University City Sciences Center, Philadelphia and the Columbia University Precision Medicine Initiative’s Biotech Seminar Series.    She holds the elected office of Auditor, Lower Makefield Township, Pennsylvania.


Lorraine holds M.B.A.s from Columbia University and the London Business School; a Master’s from The American University; and a Bachelor’s in Science from the University of Maryland.  She received awards of distinction from Bristol-Myers Squibb and the National Institutes of Health.  She was the 2014 recipient of the Pennsylvania Governor’s Hannah Penn Leadership Award. Her personal mission statement is:  “Applying my strengths and talents to developing entrepreneurial leaders and to bringing to market innovative technologies that improve people’s health and well-being."


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Sales Excellence Adviser - all Industries

Lisa Buettner

 

For 25 years, Lisa has been creating sales excellence and leadership development programs with impact—impact on both the growth of the business and the growth of the individual sales leader.  With a focus on customized, innovative programs that significantly improve performance and measurably impact business results, Lisa has partnered with Fortune 100 companies to grow their sales practices and people with remarkable results. 


In the early 2000’s, Lisa co-developed a value-based, strategic sales methodology that she has introduced to hundreds of senior sales leaders and their teams. Through in-person workshops, virtual webinars, account-based application, and targeted coaching by former C-level executives, Lisa’s unique blend of program elements create immediate results and sustaining impact. 


At Hewlett Packard, her award-winning program has been delivered continuously since 2004 and is now part of both HP Enterprise and HP Inc.  The program helped launch HP Sales University and became its flagship program.  After 10 years of sales leaders proving the success of the methodology through significant client wins, Hewlett Packard incorporated the methodology into their mandatory sales planning process across the enterprise.


With SAP, Lisa worked with the Sales Learning organization to develop a customized sales enablement program for their Global Account Directors.  The GAD Academy is still being delivered today and is considered one of SAP’s “Crown Jewel” programs.  


To further identify and grow world-class sales leaders, Lisa developed a Talent Assessment Strategy that included multiple online assessments at the individual, team and global level as well as customized coaching on targeted development opportunities.  In 2016, Lisa again partnered with SAP to design and deliver the Digital Elite program that educates sales and technology leaders on SAP’s innovative digital offerings and how to apply them to transform their customer’s digital needs. 


In 2014, Lisa began working with Jabil Inc., one of the world’s largest manufacturing solutions companies.  At Jabil, Lisa created a customized series of Masters programs that include a Certification element based on proven business, customer relationship and account leadership results.  Additionally, she partnered with the Chief Sales and Marketing Officer to create an online learning portal that provides easy access to tools sales teams can use for their own education and development, and to create customer-facing sales assets for any part of the sales cycle.


Lisa’s clients have included HP, SAP, Jabil, AT&T, Intel, Disney, TJX, Staples, Osram Sylvania, Fidelity, Equinix, Citrix, Merck, Verizon, Tyson Foods, and others.


Awards & Recognition

Lisa has been recognized for her work on behalf of clients both nationally and internationally:


- Two ATD (Association for Talent Development) Excellence in Practice awards with Hewlett Packard

- Two Client Solution of the Year awards with AT&T

- Two One Enterprise awards with Harvard Business School Corporate Learning

- Brandon Hall Gold Award with Cinepolis

- Malcolm Baldrige National Quality Award with Xerox

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High Tech & Healthcare Product Management Expertise

Sam Greenblatt

Sam is a board member, consultant and adviser to technology and healthcare organizations, and helps them define strategies and product road-maps, including how new and disruptive technologies such as artificial intelligence, machine learning, IoT, nano technologies and quantum computing, might play a role in their differentiation, competitiveness and growth overall. 


He focuses on the strategic requirements of clients' businesses by working with them to determine long-term technology-related decisions and also creates the appropriate business and operating models to support said new technologies, he believes this goes hand in hand, and is a prime area of failure when technologies are brought to market without proper business and financial modelling and planning. 


Today, Mr. Greenblatt serves as a  Technologist in Residence at several high tech companies, leveraging his deep knowledge and years of expertise to  help these companies bring technology to market successfully.


Sam served as Chief Technology Officer and General Manager of the Engineered Solutions group at Dell, where he spent a great deal of time working with customers to architect hardware and software based solutions that helped their workloads operate better based on "type of workload" and the ultimate "purpose" - in other words, Sam was a pioneer in, and helped bring about "purpose built technology" at Dell.  


A recognized expert in Object Technology, IaaS, PaaS, and HPC (Red Hat OpenStack, Azure, HyperV, VMware), Sam also built solutions based on Cloud, Analytics, Big Data, and Enterprise Applications (SAP and Oracle). He was the chief architect, and technologist in the Enterprise Solution Group involved in the architecture, communication and technical promotion of Dell's Enterprise family of products. 


Sam has served on USDL (Linux Foundation) 4 years, Object Management Group (11 years), Eclipse Board (1 Year), and the DMTF Board 2 Years. 


He is the primary inventor on 4 US Patents in Object Technology. 


Sam was a CTO at Hewlett-Packard,  Candle Corporation and Chief Innovation Officer at Computer Associates. 


Sam also was an adjunct professor of Computer Science at both Temple University and LaSalle University.


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Industry Analyst Relations expertise

Debra Cattani

Debra Cattani has had a successful career, with the majority of her background and experience in the field of “Information Technology”; she has held various individual contributor and management positions for a variety of companies – from large, established corporations to smaller, start-up organizations.  As a versatile, information technology professional, she has had responsibility for relationship management (with customers, partners, industry analysts, etc.), strategic and tactical planning/budgeting, policy and procedure development.  From 2000-2014 she was the Vice President of Industry Analyst Relations for CA Technologies successfully revamping and re-establishing their global, industry analyst relations program. As a result of her management, direction, and guidance, along with the development and establishment of associated programs, processes, and procedures, CA Technologies’s relationships with key industry analysts significantly improved and evolved into “strategic relationships”. 


Debra decided to, after leaving CA Technologies, not return to “fulltime employment” and established herself as an industry analyst relations consultant.  She has worked with several small, start-up organizations in assisting them with the development of their industry analysts relations programs.


She holds a Masters Degree in Business Management/Administration from New York Institute of Technology as well as a Bachelor of Science Degree in Business Administration with Secretarial Science and Education options, also from New York Institute of Technology.



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Software Product & Business Development Growth Adviser

Clayton Floyd

Clayton has a background in both investment and company operations and therefore brings a key perspective of how to manage company decisions for accretive shareholder value.  


He is an entrepreneur himself and quickly builds relationships with fellow founders.  Also a former Partner at a venture capital firm, Mr. Floyd currently manages his own portfolio at CastleStone Capital.  


He has achieved both exits and failures gaining the experience necessary to drive growth toward liquidity.  His operational experience tends toward metric based data driven growth based decision making in both product development and go-to-market.  


He advises founders, boards and active investors in data based growth forward strategic thinking.  


Mr. Floyd has expertise in software/hardware, strategy, markets and culture and spotting the latest investment and technology trends. 


He is a graduate of Tulane University. 

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High Tech, Product Management & Marketing Growth Adviser

Christopher R. Wilder

Christopher has +25 years of cyber security, networking, and telecommunications experience and has spent the past two decades working with dozens of the largest technology firms on go-to-market, technology architecture, M&A, and marketing and content strategy.


He is the co-author of the best-selling business book, Influencing the Influencers (ISBN: 0978964306) and author of technology eBook publications: Big Software Has Arrived, The CTO’s Guide to SDN, NFV & VNF, Carrier Cloudification: What Telecom Executives Need to Know, The Essential Guide for Telecom Service Providers Adopting Big Data Solutions, and The No Nonsense Way to Accelerate Your Business With Containers. Chris is also a frequent contributor to The Boston Globe, Forbes, Light Reading, New York Times, The Register, TechTarget, and other leading publications.

He currently serves as a Managing Director and technology advisor for a London- based investment fund focused on energy and technology, and he provides ongoing advice, due diligence, and counsel to multiple venture capital, private equity, and hedge funds.


Chris has held executive management positions including leading the Cloud Services, Security & Enterprise Applications practices for industry analyst firm Moor Insights & Strategy, Chairman & CEO for IoT firm Tiga Energy Services, CMO for Open Source Real-Time Communications (RTC) company TeleStax, COO for MVNO VoiceWorks Mobile, EVP & Managing Partner for The Knowledge Capital Group, Content Marketing lead for Canonical/Ubuntu, and Head of Influencer & Analyst Relations communications for Hewlett-Packard Labs where he focused on teaching drones to learn, 3D printing, and augmented reality solutions. Chris has been on the ground floor for several successful (and not so successful) technology start-up companies.


Chris has a degree in Marketing and received an executive certification from The California Institute of Technology for Machine Learning and Big Data.

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Brand & Reputation Development

Tracy Benelli


Tracy is a global brand builder, astute reputation strategist, inspirational team leader, and wise communications pro.  And  for more than 25 years, Tracy Benelli has helped the companies behind some of the most cutting-edge and emerging technologies find their voice and tell compelling stories about how they’re shaping the digital economy. 


Tracy introduced the world to online tax filing and banking, enabling Intuit to forever transform both personal and small business finances, defined a new method of online perishable goods delivery, empowering ProFlowers to become the most recognized floral and gift E-commerce company in the world, explained the role of genomics in personalized medicine, successfully guiding Pathway Genomics through a maze of public and private congressional and FDA hearings, and championed the benefits of medical cannabis in managing the symptoms of terminal illnesses, bringing KYND Cannabis Company into mainstream conversations concerning medical cannabis as a more responsible treatment over prescription opioids for pain and anxiety.


Equally adept at navigating the complex world of mergers, acquisitions and endless product launches, Tracy has led world-class communications teams for Dell, Citrix, Providence-St. Joseph Health, GoDaddy, HP, ProFlowers, Intuit, Pathway Genomics, and Quest Software. 


Tracy’s business acumen and stellar reputation-building skills have been key to aligning communications with go-to-market strategies for rapid-fire media engagement.  


Along the way, she has led communication and reputation strategies for over $100B in M&A activities, taken two companies private, one public and created increased business value for all.



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Multi-Industry Marketing and PR Growth Adviser

Ann Krauss

 

Growth, Differentiation, Results

Ann Krauss is all about achieving growth, differentiation and results via highly effective marketing and public relations strategies and tactics.  She has consistently helped small, medium and large B2B and B2C companies realize and leverage their core strengths for achieving strong growth and leadership positions within their markets.  


Ann leads companies to appropriately position themselves favorably amidst even the toughest competition. She guides them towards realizing their fullest potential while developing and fostering key relationships across the spectrum of customers, channel partners, strategic partners, vendors and employees.  


Ann has an awe-inspiring performance record for gaining powerful credibility for companies including awards, high profile media and industry analyst coverage, KPIs, new business partners, increased valuation, customer compliments, ROI, sales, social media engagements, qualified leads and increased web visitors.


Ms. Krauss is an engaging blog writer, event speaker and spokesperson for media interviews.  She recently was a speaker on the topic of smart manufacturing at the FABTECH event in Las Vegas.  She served on the marketing committee for the Manufacturing Enterprise Solutions Association (MESA) and together with the MESA Marketing Director, led an effort to develop and execute a new solutions award program.  She wrote the “Business Case for Intranets” chapter of The Intranet Resource Kit book. She is an approved writer for the International Association of Professional Writers and Editors.


Ann has worked with industry luminaries including the former chief strategist and director of worldwide business development for FedEx, the inventor of XML and the pioneers of cyber security, financial supply chain for receivables, Manufacturing Execution System (MES), SaaS, TCP/IP networking and ZIP data compression technologies.


Ann has successfully gained unique and important opportunities for companies, their partners and their customers to shine.  She has placed speakers at key events in industries including cyber security, financial, health care, information security, manufacturing, marketing, networking and retail. She has developed compelling customer case studies that have won awards and have been incorporated into cover story articles, podcasts, webinars and top industry analyst reports.


Ann enjoys leveraging new media, social media, digital and mobile technologies to help clients stand apart from the crowd. She has led effective website redesign and refresh efforts, search engine optimization (SEO) and search engine marketing (SEM). She has experience with marketing automation systems including HubSpot, Marketo and Pardot.  Ann has proficiency with Salesforce as well. She has planned and implemented multi-faceted marketing campaigns using compelling content including video, infographics, case studies, e-books, articles and white papers.  


Ann has won numerous awards and industry recognition.  She has been recognized in Brand Republic, Bulldog Insider and PR Week for outstanding public relations campaigns.  She has been listed among the top marketing professionals on social media.


Are you ready to be a sought after star in your industry?  Ann is ready to make it happen for you and with you!

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Market Research Expertise, High Tech Electronics Industries

Randall Sherman

  

Randall Sherman is an industry analyst and market research expert for the high technology electronics industries. He has 30+ years’ experience in quantifying and analyzing emerging high technology electronics products, as well as a background in design and development. He has been a founder of three start-up companies and consults with many electronics’ OEMs and start-up firms in their product and business development. 


Mr. Sherman began his career as a Network Engineer for Honeywell Corp. designing wide-area voice and data telephony networks for state and local governments. This later led to an opportunity to become a founding partner in a start-up firm, Lexicom Microsystems Inc., where he helped to develop and launch a new (at the time) networked electronic mail product. 


Mr. Sherman later went on to become a consultant in the fields of market research and management consulting services to such firms as Creative Strategies Research International, Dataquest, Input, Frost and Sullivan/MIRC and BIS Strategic Decisions. He eventually became President and CEO of Lucid Information Services, a technology research firm providing legal, technical and market research services. 


Mr. Sherman sold the company to Failure Analysis Corp. and founded his own independent consulting practice, New Venture Research Corp., to focus on new product market research, due diligence and business development related services. 

Mr. Sherman completed his undergraduate education in Astrophysics and went on to obtained a Master’s of Science in Electrical Engineering from the University of Colorado and an MBA from Edinburgh School of Business, Edinburgh, Scotland. 

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Software Product Management & Go-To-Market Adviser

Greg Davoll

Greg is a senior leader with over twenty-five years of experience in product management, product marketing and corporate marketing leadership roles across an array of successful software companies including IBM, Quest Software, NetIQ, Sybase, BMC Software, and Embarcadero Technologies. 


Most recently, Greg led the worldwide product marketing charter for Alteryx, a high-growth, data analytics software company. Greg and his team led the transformation from a product-based suite to a platform-based solution, setting many new company performance records along the way, including growing annual revenue 55% year-over-year to $204 million.


Over his career, Greg has managed multiple, complex portfolios at scale across a diverse set of highly competitive markets: Database Management, IT Security, Application Performance Monitoring and Data Science/Analytics. 

He possesses a detailed knowledge of sales, marketing and product lifecycles combined with a passion for launching new products, enabling worldwide sellers and scaling commercial operations - resulting in dozens of successful commercial software products. He has also been a key player in multiple go-privates and large-scale M&A integrations including the Quest-Dell acquisition and go-private of Embarcadero Technologies.


Prior to Alteryx, Greg was the VP of Product Management & Product Marketing for the high-volume database tools product line at Quest Software – which defined and perfected the freemium model & download-try-buy motions.


At Dell, Greg was responsible for leading the inaugural solution marketing function as part of the Dell Software formation. He defined and orchestrated solution marketing across the entire Dell Software portfolio and served as the Chief Software Evangelist for Dell Software, covering a $1.5B portfolio.   


Greg began his career at IBM Santa Teresa Lab, working as a software developer on the mainframe version of DB2 – he earned an Outstanding Technical Achievement award at the age of twenty-five and was awarded two patents for his innovative work on database compression. 


Greg is an accomplished public speaker and has spoken at numerous conferences worldwide on a wide range of topics. Greg is also a seasoned and talented company spokesperson with press/media & technology analysts. 


Greg is based in Denver, CO and received his B.S. degree in Mathematics-Computer Science from Colorado School of Mines. Greg is certified in Hubspot Inbound Marketing, Corporate Visions Messaging-Whiteboarding and a fan of the Playing-to-Win and Plan-on-a-Page frameworks.



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High-Tech, Financial Services & Entertainment Growth Adviser

Sam Somashekar

 Core Capabilities

  • Strong record of developing strategic, market-centric, innovative technology solutions for top and bottom line growth
  • Skilled at building global brand presence around disruptive technologies
  • Deep experience in Hi-Tech, Financial Services
  • Strong influencing, problem-solving, consensus-building, and facilitation abilities in working with diverse stakeholders

Experience Highlights

  • Several independent projects across CPG, Financial Services, Hi-Tech – Management Consulting, Project / Program Management, Product Management, Marketing
  • Founding CEO, Collaboration Software for Entertainment Industry
  • Head of Product, NICE Actimize
  • VP Marketing and CMO, Green Building Design Startup (Sold to Trimble)
  • VP Marketing / Business Development and CMO, Cloud Orchestration Software Startup
  • Board Member - Data Center Institute, AFCOM
  • Senior Director of Product Management, CA Technologies

Summary

Sam Somashekar is an accomplished global executive, helping companies succeed pragmatically. He has deep experience within the High Tech, Financial Services, CPG, and Entertainment industries in leading innovative product, marketing and business development strategies that drive market share, revenue and profitability. Sam is always working to increase efficiency and ROI while reducing cost.


Sam has over 20 years of experience demonstrating success in enterprise product management and development, market research and strategy, marketing and business development within public and private companies. This includes deep experience in P/L management, building high-performance teams, communications, cloud computing, and SaaS business models.


As an independent consultant, Sam has worked with various Financial Services, CPG, and High-Tech companies to define new solutions and manage their creation and launch, provide cloud and market strategy consulting and roadmap services, and change management best practices. 


At NICE Actimize, as a member of the Senior Leadership team, Sam managed a global team of seasoned product managers / owners and lead a 100+ worldwide product development team for the entire anti-money laundering solution suite, the company's largest business. More than $160M in new/upgrade license revenue and $10M in license and professional services bookings were generated through several new product versions. 


As the head of marketing at two startups, Sam deployed new demand generation processes that lead to more than 1,500 qualified leads, closed new business and reduced the cost per lead by 20%. This involved new SaaS product and digital launches, revamped messaging and positioning, and deployment of new marketing automation and CRM solutions. Sam also raised social media presence and increased average unique monthly website visitors by 500%, including dramatically improving visibility with Fortune 1000 businesses and investors.


Sam also held various senior management roles in his 16-year career at CA Technologies, including Senior Director of Product Management. At CA, Sam’s responsibilities included creating and managing global product strategy for key industry areas such as cloud computing, data center automation, service automation, and green IT; leading product management teams which accelerated integration and interoperability of products to promote larger business solutions.


Throughout his career Sam has provided leadership and vision to increase both top line and bottom line growth, maximizing profitability while addressing challenging and realistic problems.


Sam holds a BA in Computer Science and Biology from New York University and is Pragmatic Marketing Certified. He was on the board of AFCOM’s Data Center Institute (DCI), and has authored several articles and whitepapers on the subject of enterprise IT management. Sam has also been quoted in articles appearing in leading industry publications such as InfoWorld and Computerworld and has been a regular speaker at various industry events.

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Research, CX Design, Strategy - Growth Adviser

Alexandra Ungureanu

Core capabilities:


  • Dedicated Business Leader with Digital, Traditional Advertising and PR experience
  • Demonstrated leadership on Pharmaceutical, CPG and Retail businesses both B2B and B2C
  • Proven ability leveraging quantitative and qualitative methods to identify insights focused on customer and employee experience
  • Established strategic record developing channel plans and marketing campaigns to increase revenue and market penetration
  • Proven track record of developing technology solutions, digital platforms and applications


 


Experience highlights:


  • Partner & VP Client Success, Circle6 Solutions
  • VP, Client Services and Digital Operations, Weber Shandwick PR
  • VP, Client Services, Sonic Boom Creative Media, subsidiary of NATIONAL PR


 


Summary:


Alexandra is a marketing specialist with 15 years’ experience partnering with entrepreneurs running bootstrapped start-ups and executives leading Fortune 500 companies to understand their audience. Contributing towards business strategy needs and digital experience, Alexandra provides measurable, research-based channel plans and marketing strategies that connect with customers and increase sales.  


Alexandra has worked in Advertising Agencies, Public Relation firms and Boutique Agencies, working with Pharma, Retail, Security, Consumer Products and Professional Services clients on a local, national and international level. She established herself as a client service leader, managing clients including Pfizer, Boehringer Ingelheim, Health Canada, Ford, IKEA, GE, Holt Renfrew, Reitmans and Tyco.


 


Accountable for the success and growth of her clients, Alexandra leverages qualitative and quantitative research on digital platforms to understand consumers’ behaviour, thoughts and beliefs. She works to observe how customers engage with brands, the topics they gravitate towards, the things they value and what they connect with.


Alexandra takes the insights gathered through qualitative research (including ethnographic research, focus groups, observation and in-depth interviews) and quantitative methods (such as market surveys) to develop personas/archetypes for her clients.  Focusing on the key archetypes, she develops multi-channel plans, marketing campaigns, loyalty programs and social media strategies. 


Working to understand the business needs and goals, she works in partnership with senior executives to conduct brand audits, implement reputation management programs, CRM integration and crisis communication plans.


Accountable for the success and growth of all Circle6 clients, Alexandra was responsible for fiscal budget recommendations, strategic planning and execution of all digital campaigns, web development and mobile applications.  She worked to develop strategic mandates and consultancy, identifying long-term growth opportunities based on client insights, their customers, industry, competitors and the current economy.


At Weber Shandwick Public Relations, Alexandra lead the team of National Client Leads including client planning, operations process and budget tracking.  She developed and executed strategic plans for McCormick Canada product launches, and lead the strategic evolution of the McCormick Canada website, creating a community of cooking and baking enthusiasts turned brand advocates.


In her role as VP, Client Services at Sonic Boom, a subsidiary of NATIONAL Public Relations, Alexandra managed a $4 million annual portfolio. She lead the branding strategy for Health Canada’s Healthy Canadians digital platforms, resulting in 103% increase in Facebook fans and reaching over 8.4 million Canadians in just one year.  Carrying out a fundraising campaign funded by Boehringer Ingelheim, her team achieved over 8.8 million media impressions, over 28,000 video views, 7 million earned impressions, a 51% fanbase increase and over 25% campaign engagement rate increase.

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Help Our Cause

At JCurve Digital we are big believers in giving back.  In fact, we support St. Jude's Children's Hospital, because of the cancer research and wonderful care they provide children with cancer, especially to those from families who can't afford expensive hospital bills.  If you are so inclined to help us, help the kids.  Please feel free to donate now to this cause.  All proceeds will go directly to the Hospital. 

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