Integrated Commercial Excellence Solutions



Specific Integrated Commercial Excellence Capabilities

End-to-End Capabilities


JCurve Digital's specific capabilities can be delivered individually or as an end to end solution.  These offering "bubbles" above comprise our Integrated Commercial Excellence solution portfolio, and they help focus everyone across the commercial value chain on Customer Needs& Customer Experience. 

Our special "glue" i.e. proprietary offering runs through the entire commercial value chain from market discovery to sales execution, and back to ensure every part of the organization is tightly integrated and working together to drive growth (faster). 

Established through qualitative and quantitative insights initially discovered in the Market Discovery phase, this “glue” helps connect everyone and focus all stakeholders on what really matters, and helps us move from a product feature-function mode, to full experiences.  

We close the loop by ensuring constant validation of customer needs and desired experience, are communicated back to the product teams to ensure competitiveness and net new needs or experience preference are met.  We believe this virtuous cycle and a customer needs/experience mindset will ensure integrated commercial excellence, and moreover REAL GROWTH! 

Learn More

 If you need help with one or more of these areas, please click the purple button to find out more. 

Find out more

Consulting Solutions

WHAT are you selling?


Not sure about your product mix?  Are your product offerings relevant, timely, credible and differentiated? Is there a real buyer and a real opportunity?  How big is it, and how fast is it growing? Do you have competitive features and functions? Are there gaps in your portfolio?  Do you have a buy/build/partner strategy to fill gaps? Do you have a road map? Do you have a solid new product introduction process? Are low margin products diluting everything?  Worse yet, is a bloated Product Portfolio eating away at margins?  Do you end of life products effectively?

According to an MIT study, firms that effectively manage their product portfolio experience 20% greater profitability.  

If you need help optimizing your product management function or actual help in market exploration, developing a focus and strategy, or designing the business and financial model, click the purple button to learn more about our Product Management Excellence Solutions.

Product Management Excellence Solutions

HOW are you selling it?


Someone once said, “cost cutting is not a growth strategy”.  

But a finely tuned and integrated marketing strategy, great PR & Branding support, precise persona targeting and messaging, the right marketing mix based on business goals, excellent content and campaigns, relentless measurement and monitoring, and an awesome customer experience across all channels, is a way to sustain growth and ultimately accelerate returns. 

Click the purple button to learn more about our Marketing Excellence Solutions.  

Marketing Excellence Solutions Read More

WHO is selling it for you?


According to Zig Ziglar “we are all born to win, but to be a winner you must  plan to win, prepare to win, and expect to win”.  

Do you have the right channel/people to sell your solutions?  Are they well enabled, and have what they need at the click of a button, to be successful? Are they trained in your offerings, and the economic value they create? can they identify, position, differentiate and close?  Do they know how to build and manage a territory or a strategic account? Are they compensated in a way that drives the right behavior?    

Or is your entire business model digital and are you ready to take a customer from click to sale  in a "flat" and  seamless way?  

And are you ready for after-sale complexities of an online business model?

To learn more about our Sales Excellence Solutions click below.

Sales Excellence Solutions Read more

WHAT kind of experience are you delivering?


Over 85% of CEO's recently surveyed, indicated that the Customer Experience is a top or one of the top priorities for them, this fiscal year. 

And there's no wondering this new age of digital, consumer expectations are through the roof. Instant gratification, personalization, convenience, choice, and flexibility both during digital and human interactions are key to keeping customers coming back for more.  A compelling digital marketing front end, or interesting technology experience simply isn't enough any more. Your commercial value chain must be fully aligned behind that marketing front end to ensure every possible interaction is perfect.  And data and how you use have become critical to rounding out a physical experience, to ensure you have built trust and loyalty.   

Net/net we believe Data and your value chain must all be ready to go if you plan on delivering superb experiences.

Our human factors experts and their design toolkit, combined with our digital strategy experts and AI based toolkit, truly understand how to identify your customers' expectations, whether spoken or unspoken, and help you design a superior customer experience every time.  

To learn more about our "Experience Excellence" services, including our approach to driving the process, please feel free to reach out through the 

"Experiences Matter" button below.  And leave your customers mouth hanging open, every time you engage!   Because every time you deliver a great experience you not only delight your customer, you build equity straight into your brand. 

Experiences Matter - Learn how to create one

IS your commercial value chain working like a well-oiled machine?


Many studies have shown the negative impacts to productivity from poor communication and collaboration.  But what's coming into focus now, is that poor conditions on the inside, find their way to the outside and effect the desired customer experience.  

A silo'd or broken commercial value chain, where product people aren't talking to sales regularly, or marketing, and vice versa, is a recipe for disaster.

Our unique Integrated Commercial Excellence solutions, including our IceT  assessment, analyzes and evaluates the strength of twenty (20) key Commercial Excellence Threads that should be present and running through your commercial engine bringing people together on a common set of knowledge. 

A few examples of these threads are "VoC" and specific customer needs, pain points, drivers and opportunities. Another thread might be a consistent understanding of the competition, their strengths, weaknesses, positioning, etc.  Yet another, might be a clear and common understanding of your key differentiation, vision as a company and brand promise.

When team members operate from the same knowledge set, processes and use the same tools as well as an agreed upon way to measure success, the commercial engine will be strong and powerful, and in the best possible shape to deliver value to customers on one end and shareholders on the other.

To learn more about our Integrated Commercial Excellence solutions, including our 3-week Assessment, please contact us.   

Contact us to learn more about an IceT Assessment