First and foremost, what makes us different is we are NOT your typical consultancy, with general experience, a handful of theories and a bunch of 2x2’s.
Lead by our Founder & CEO, Joanne Moretti, we are a group of specialized, data driven, go to market experts with a proven track record in Product Management, Product Marketing, Campaign Planning & Execution, Digital Marketing, Analyst Relations, PR & Branding, Sales, Sales Enablement, Value Engineering & Sales Operations (including the underlying technologies that support each of these functions).
We’ve helped small, medium and large companies drive successful and transformative growth strategies, and in one case helped grow top line revenues, for a Fortune 150 company, 32% over a 4 year period.
Second, we truly appreciate how fast the world is spinning today, and we work with an outrageous sense of urgency, to help our clients accelerate returns. So our focus is to get in, get things excellent, and get out, versus a prolonged, drawn out engagement.
Your growth is our success.
Third, we eat silo's for breakfast; as mentioned above, our model is to work in a “cross functional” way, leveraging our experience across sales, marketing and product management, to break down walls between those groups to create real synergies. Our synergistic approach, including assessments, workshops, templates and best practices, help put in place a collaborative and virtuous cycle of growth for our clients - through Integrated Commercial Excellence Threads or "iceT" (see Diagram 1 below), which delivers a number of benefits including efficiency, agility, speed and consistency, long after the engagement is complete.
Our team, our methods and our tool-set are the “Real Deal” when it comes to winning go to market strategies.
Our brand promise to you
to help you, create real and sustainable growth through integrated commercial excellence!
And by the way, our experience comes from both functional roles, and from board positions, so, we truly get what's important to all stakeholders, including investors, and can operate, communicate and collaborate with ease across all layers of an organization.
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